Roadmap to Sucess
A digital strategy is subordinate to a business strategy or in other words it needs to be closely aligned to the business strategy to achieve an organisation’s overall goals.
The website is at the hart of a digital strategy since it acts as the main content hub and for many businesses it’s their virtual shop-front. A digital strategy is heavily focused on online marketing channels and how website traffic or new leads are generated, but it also takes into consideration the industry, competitors, target audience, online rules and regulations and the business environment.
A digital strategy audit should provide insights into how new technologies can be utilized within an organisation. Currently, AI & machine learning, VR, marketing automation and messenger bot marketing are big in the game. These revolutionary technologies shape the way people interact with an organisation. Therefore, if an opportunity exists to integrate one or all of these early on, it could be the edge needed to stay ahead of the competition.