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Google Ads Management

Get a positive return on your ad spend with our proven Google Ads strategies.

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Effective Google Ads Management Services

Unlock the power of Google Ads and turn your campaigns into a 24/7 lead engine on steroids. You see, there are lots of AdWords agencies, but only a few of them have the necessary experience and take the time to get real results.

What sets us apart:

  • FREE account and campaign set up.
  • FREE setup of tracking. We track it all, i.e form submissions, phone calls, sales, etc… you name it.
  • Your campaigns are run by experts, not junior digital marketers.
  • We can build custom landing pages and sales funnels for your campaigns.
  • We don’t spin the results, we don’t need to.
  • No lock-in contracts.

Get in touch now to see if we’re a good fit.

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Google Ads Management Services

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GOOGLE SEARCH CAMPAIGNS

Show your text ads on the first page of Google when people search for keywords that match your products, services and your industry. Before we start your campaigns, we use the best tools on the market to research your keywords and what your competitors bid on. Choosing the right keywords can make or brake your campaigns.

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CONTEXTUAL DISPLAY ADVERTISING

Your advertising banners will appear on websites that are part of the Google Display network. This type of advertising is ideal for products and services which are not well known yet, but it also helps drive conversions and generate brand awareness.Your ads will appear when your target audience performs a specific keyword search on google or if they match with specific interests, demographics and location.
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RETARGETING

Your website visitors are re-targeted when they browse the web. Your display banners will only show to people who already had an interest in your products and services. It’s a great way to remind people of your company before they go to your competitors.
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Google Shopping Ads

Google Shopping Ads are very powerful for eCommerce businesses. Because of the featured product image on the Google Search Results Page (SERP), searchers are more likely to click on your ad as opposed to the text-only ads or organic listings. We have set up and run many successful Google Shopping Ads and know all the do’s and don’ts.

 
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MOBILE APP ADVERTISING

If someone performs a search for your brand or specific keywords, your ads appear on the first page of Google with a “mobile app install” call-to-action button. If you want to boost app installs, this ad type will do the trick for you.
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Google Map & Local Ads

People who are looking for local products and services more often than not, click on Google’s map results. Imagine if your company could always be the top listing for local searches on the map. Well, we can make it happen. Leave your competition behind and dominate all local product and service searches in your area.
Book your Free Google Ads strategy session

How much should you spend on Google Ads?

We can work with any budget of your choice. We manage AdWords campaigns with budgets of 500k+ per year, but we also run many successful campaigns for SMEs with a $500/mt budget. We recommend to start small and scale up over time.

It takes about 1-3 months to fully optimise your Google Ads campaigns. But once we have collected enough data from your campaigns, we know what keywords, ads and landing pages drive most leads. That’s the time when you want to ramp up your budget to drive more business.

Google Ads Conversion Rate Optimisation

Making the most of your Google Ads budget with Conversion Rate Optimisation (CRO)

It’s not about driving as much traffic to your website as possible, because remember, every click costs money! It’s about driving the right traffic to your website, traffic that converts into customers.

Believe it or not, far too many business owners and even agencies optimise their Google Ads campaigns for website clicks. The truth is that more traffic doesn’t necessarily lead to more leads and sales.

At Museproject, we optimise for one thing only and that is “conversions”. You might ask what is a conversion? Well, a conversion is a defined action you want your website visitors to take, such as calling you, sending an enquiry, buying something online if you run an eCommerce store, signing up to your newsletter or any other action you deem important to your business. In order to optimise for conversions, we analyse your keywords, your website traffic, your landing pages and optimise all of these on an ongoing basis.

Google Ads Management

A/B Split Testing

A/B split testing is deployed to experiment with Google Ads and your landing pages. It’s all about increasing the number of leads generated from your campaigns.

AB Split Testing

How A/B split testing works

Split testing Google Ads: We create 2 Google Ads with slightly different text. Small changes can make a huge difference when it comes to attracting potential customers to your website. Essentially the two Ads compete with each other over a set period. The ad which generates more leads or the winner will continue and the loser will be paused. We then repeat this process again and again.

Things that we a/b split test

  • Google Ads
  • Landing Pages
  • Audience Targeting
  • Location Targeting

A/B split testing is part of our AdWords management package. The test results are communicated to you on a monthly basis as part of our digital marketing report.

Book your Free Google Ads strategy session

Our 6 Step Google Ads Management Approach

When you engage Museproject for your Google Ads management, there is a thorough process we follow to ensure the right strategy is in place.

Before we run any campaigns, we want to learn about your business, your industry, your competitors and what sets you apart from the crowd. To kick things off, we do a workshop or strategy session to determine what success looks like to you. These goals are then translated into measurable KPIs which form the basis for our monthly report and ongoing strategy meetings.

  1. Strategy Workshop & KPIs
  2. Keyword Research & Competitor Analysis
  3. Conversion Tracking Installation
  4. Set Up Campaigns
  5. Active Google Ads Management
  6. Monthly Performance Report

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