How to Find Competitors Facebook Ads [Updated for 2019]

How to Find Competitors Facebook Ads

I’m sure it’s not the first time you wondered how to find competitors Facebook ads. Luckily, there is no need for expensive third-party Facebook spy tools to see your rivals’ Facebook ads.

Due to a steadily increasing number of companies spending a large junk of their marketing budget on Facebook advertising coupled with the need to know what your competition is up to, we decided to focus on showing you the easiest way on how to find competitors facebook ads.

Since Facebook has updated their interface the old way of seeing your competitors Facebook ads doesn’t work anymore. Therefore, we have updated this popular post to show you the latest and easiest way to spy on your competition.

According to Social Media News* stats from August 2018, Facebook had 15 million active Australian users. Naturally, due to the sheer pool of people spending time on the platform, advertising on Facebook has become very attractive for businesses. So the chance that your rivals run Facebook ads is very high.

How to Spy on Competitors Facebook Ads? 🕵

There are two ways of how to see your competitors Facebook ads:

Follow these instructions to access your competitors Facebook ads directly through the new Facebook Ad Library (Easiest way):

  1. Visit: https://www.facebook.com/ads/library/
  2. Type your competitor’s company or Facebook page name into the search bar and select their page.
  3. This will take you to the page’s Ad library where you can see all of your competitor’s Facebook ads. You can also sort the ads by country.
  4. Done, it’s as easy as that! You’re all set to spy on competitors Facebook ads.

Follow these instructions to access your competitors Facebook ads through the normal Facebook interface:

  1. Go to the Facebook search bar and type your competitor’s name.
  2. Click on competitor’s Facebook page.
  3. If you’re on a desktop device: Scroll down a little bit and in the right-hand sidebar find the section “Page Transparency”. Then click on “See More”. If you’re on a mobile phone: Scroll down a little bit when you’re on the default Facebook page and also find the “Page Transparency” section. Then click on “See More”.
  4. On the page that is showing after clicking the “See More” link you’ll find a section called “Ads from this Page”. Click on the link called “View in Ad Library”. This will take you to the page’s Ad library where you can see all of your competitor’s Facebook ads. You can also sort the ads by country.
  5. Done, it’s as easy as that! You’re all set to spy on competitors Facebook ads.

▶ Video Instructions on How to Find Competitors Facebook Ads [Updated for 2019]

Bonus Tip 💡 How to Find out Who your Competitors are Targeting with their Facebook Ads

Hint: This trick only works if you see your competitors Facebook ad in your newsfeed. To increase the chances of your competitors ad appearing on your newsfeed, simply visit their website and go on their Facebook page and click on a few posts. If they’re using remarketing and if you’re within their defined demographics and target area, there is a high likelihood you’ll see their ad in your newsfeed soon.

Once you see your competitors ad in your newsfeed, do the following (or watch the video below):

  1. Spot your competitor’s Facebook ad in your newsfeed (if post states “sponsored” you know it’s an ad).
  2. Click on the three dots in the top-right corner of the ad.
  3. Click on “Why am I seeing this?” from the dropdown menu.
  4. It’ll show you the age group and target area your competitors have defined in their ad targeting settings.
  5. Done, it’s as simple as that!

▶ Video Instructions on How to Find out Who your Competitors are Targeting

Comprehensive Competitor Analysis 📑

Knowing what your competition is up to is very important. Even more so if you are operating in a niche market where you and your rivals are fighting a fierce battle for more market share. If you would like to learn more about your competitors and would like a comprehensive analysis on your rivals website metrics, online marketing activities, digital strategy, please get in touch to discuss our comprehensive competitor analysis and strategic report offering.

Do you want to see more cool #SocialMediaMarketingTips? Check out our blog post on How to get more likes on Facebook page.


*Source for Social Media stats: Social Media News

Founder & Digital Strategist @ Museproject

Marc is an experienced and qualified digital marketing professional with a passion for Digital Strategy, SEO, SEM, Social Media Marketing, Inbound Marketing & Marketing Automation.

One comment

  • Staci Whitmire /

    I love this post ! i red your blog fairy often and you’re always cominig with
    some great stuff i shared this on my facebook and my followers loved it Keep up
    the good work 🙂

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