SEO Packages & Prices

How Much Does SEO Cost in Australia?

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In our ultimate SEO Package guide you'll learn about four key things:

Average SEO Package Costs

Factors Impacting SEO Pricing

Museproject's SEO Packages

Key Considerations For SEO Packages

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How Much Does SEO Cost in Australia?

The first thing you need to know, is that SEO has tremendous power to elevate your business to crazy new heights. Secondly, it's an investment into the future of your business. And third, it's not cheap.

So, what is the cost of SEO?

SEO packages can range from as low as $300 per month, right up to $10,000+ per month.

That's a massive range, but as you will see, SEO package prices depend on a number of factors which we discuss in more detail below.

The overall average cost of SEO is somewhere around $1,600 per month.

Beware of Low Cost SEO, Why?

Unfortunately and sadly, there are quite a few bad actors in the SEO industry. The most common practice of these so-called "SEO agencies", is to attract unsuspecting customers with a very low decoy SEO package cost. They then typically outsource the work to low cost countries like India. The results are often disappointing and the investment does more harm than good, e.g Google Penalties due to black hat SEO and malpractices.

Here's a word of wisdom to all our readers. Stay away from any SEO packages and agencies with a price of less than $600 per month! Afterall, it's almost impossible to put in the required effort to rank your focus keywords on Google with such low budgets.

What Determines The SEO Package Price?

Coming up with the ideal SEO package for a website is almost a science project in itself. It requires a lot of research and analysis, typically carried out as part of an SEO audit, in order to determine the right amount of resources required to achieve a given SEO goal.

Goals & Desired Time Frame

Most people want to dominate search results "yesterday" and possibly for every single keyword. Truth being told, SEO takes time regardless of how much budget is thrown at it. However, the higher the budget, the more resources can be used to fastrack an SEO strategy and achieve results faster.

Competition & Keyword Intent

The business landscape for industries, such as insurance, finance, banking, legal and education is extremely competitive - and so it is for SEO.

Many relevant keywords for those industries have a high monthly search volume. Search volume indicates how often a keyword is searched for on Google per month. The search volume is quite important when assessing the competitiveness of a keyword because in many ways it acts as a proxy of demand for a product or service.

Another, and even more decisive factor, is the commercial intent of a keyword. A keyword with high commercial intent means that the person searching for that phrase, is likely ready to buy a product or service as opposed to someone merely trying to find out how to do something.

Generally speaking, it requires tremendous resources and effort in order to rank well on Google for keywords with a high commercial intent. In fact, it's fair to say that most keywords with commercial searcher intent are competitive.

One of the key tools SEO agencies use to assess SEO competition for a specific keyword, is Google's very own Keyword Planner tool which is integrated into the Google Ads platform. With this and other industry leading tools, we can find out the average cost per click for any given keyword. In general, the higher the cost per click for a keyword, the more competitive it is to rank for it organically through SEO.

For example, the keyword "car accident lawyers Perth" costs up to $40 per click. Nopt, it's not a typo. You read that correctly, $40 a pop. For obvious reasons, this keyword would be highly competitive to rank for in the organic search listings on Google.

Target Location

The question here, is whether you want to rank for local keywords or national keywords and whether you want to rank for keywords only in Australia or overseas as well.

Example of a local keyword: SEO Agency Perth

Example of a national keyword: SEO Agency Australia

Example of an international keyword: SEO Agency

Generally speaking, local keywords are easier to rank for than national keywords. And ranking for a keyword not only in Australia, but also internationally adds another layer of complexity.

Therefore, SEO packages for a local business are typically cheaper compared to SEO plans required by national and international organisations and conglomerates.

Quality of Current Website

The quality of your current website plays a major role in how fast results can be achieved.

Quality of content: Is your website rich in content? Is the content optimised for SEO already and what is the quality of the content?

Structure of your website: The architecture of your website is a massive ranking factor. For one, we are talking about informational structure and hierarchy, but also how URLs are named and how your menu navigation is built. It's not exactly a simple job to re-structure an ill-organised website, especially when there are thousands of web pages.

Domain Authority: Domain authority is determined by your domain's age (i.e how long has your website existed on the internet?), but more importantly over what time period and how effectively has it been optimised for SEO. By optimised for SEO, we mean on-page SEO (content, technical factors, etc..) as well as off-page SEO (backlinks, public relations, social presence & branding).

All of these factors play a major part in determining what SEO package is required for your business and website.

As you can see, there is no one-size-fits-all approach when it comes to SEO packages and pricing. Therefore, SEO plans should merely act as a guideline, rather than fix pricing that is set in stone.

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Size of Your Business

What is often taken into account as well for SEO packages, is the size of your business in terms of revenue and employees. Small one-man businesses, can afford much less, but they also typically require a lot less SEO leads and sales to sustain themselves compared to a large organisation.

Small Business SEO Packages

A small business is defined by the ATO as a business with a turnover less then $2 million per year. Legitimate SEO packages for small businesses typically range from $600-1,900 per month.

Medium Business SEO Packages

Mid-sized businesses have a turnover of around $2-50 million per year. Medium sized organisations typically require larger volumes of SEO leads and revenue and therefore SEO packages range from $2,000-6,000 per month.

Large Enterprise SEO Packages

Large enterprises turn over more than $50 million per year. Many large conglomerates hire their own in-house SEO teams, however they would be looking at SEO packages between $6,000-10,000 per month, were they to outsource the work to an SEO agency.

Museproject SEO Packages

In an ideal world, SEO packages should be based on thorough research and an in-depth SEO Audit. SEO Audit costs can go as high as $6,000 if you want to get a detailed report, situation analysis and a detailed long-term SEO strategy. However, many agencies offer a very lean version of an SEO Audit for free.

So how much do we charge for SEO at Museproject? Below SEO packages will give you some idea of where our pricing is at.

Standard SEO Package

Slow, But Steady SEO Results Plan

$1,450+gst per Month

Suitable for small local businesses with limited resources.

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Silver SEO Package

Consistent SEO Results Plan

$2,200+gst per Month

Suitable for mid-sized businesses in somewhat competitive industries.

Get Started

Gold SEO Package

SEO Booster Plan

$3,300+gst per Month

Suitable for medium to large organisations in competitive industries and/or with a requirement for fast results.

Get Started

The SEO package plans at Museproject are not cheap but they are also not the most expensive ones. We hit that sweet spot in the middle.

Our SEO service is very effective and it has helped many clients to massively grow their business.

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How to Choose An SEO Package That Is Right For You?

So what should you look out for when you're in the market for SEO services?

Stay Away From Low Cost SEO

As mentioned further above in this guide, many digital marketing businesses lure you in with a low cost SEO package.

Regardless of competition and how niche your business might be, a $300/mt SEO plan would never allow for enough time to be spent on your SEO campaign in order to get decent results.

In most cases, low cost SEO work is outsourced to cheap labour countries, such as India, Philippines, etc.. Unfortunately, the quality of the work is extremely poor and the results are simply not there.

In recent times, many businesses operating in a digital field, have started offering SEO as an add-on service. For example, printing companies or web hosting firms all of a sudden have become SEO providers. It's easy money for them, because they don't complete any of the work themselves.

The two main takeaways from this:

Don't go on a low cost SEO plan
Beware of the provider you engage for your SEO

Select Your SEO Provider Carefully

The first question you have to ask yourself, is whether you want to go with a generalist marketing agency or a specialist SEO agency.

The generalist marketing agency not only offers SEO, but also does branding, web design, social media marketing, email marketing - you name it.

While a specialist SEO agency might offer other auxiliary services, their main expertise lies in Search Engine Optimisation. Our Museproject agency is a specialist SEO agency.

The most compelling reason to go with a generalist marketing agency for your SEO, is to have all the online stuff done with one company. However, the downside can be that generalist marketing agencies tend to spread themselves too thin, meaning they know a bit about everything, but they don't have a thorough understanding about SEO like a the specialist does.

Secondly, you need to vet the prospective agency carefully:

Check the Google reviews
Ask for SEO case studies
Ask a lot of difficult questions
Check the agency website and whether it looks professional
Is the agency ranking for their own focus keywords

Choose Your SEO Package Wisely

You need to choose an SEO package that is tailored to your unique needs and your business goals.

Marketing agencies and SEO agencies will evidently try to sell you a high SEO package plan from the get-go. However, it might be prudent to start on a lower package first to see if the agency delivers on their promises. It's always easy to upgrade later if you are happy with the results.

So don't jump the gun.

Avoid Lock-in Contracts

A lot of agencies have 6 or 12 months lock-in contracts.

To be fair, if a business has never done SEO before or if your website is brand new, it will likely take 6-12 months to see some sort of results from your SEO investment. Therefore, it's prudent to commit to at least 6 months with a provider initially. Otherwise, you are not even giving them a chance to prove themselves.

However, lock-in contracts should be avoided at all costs. What if you are locked in for 12 months, but no progress is being made or no work is carried out? It's a wasted investment and it sets your business back. Afterall, you could have switched to a different provider in the meantime.

At Museproject, we don't believe in lock-in contracts. We are confident in the work we do and we know that our clients stay because we deliver consistent results.

SEO can be complicated to understand and you're probably still left with a many unanswered questions.

So what's next?

If you want to speak to one of our friendly and experienced SEO managers, we encourage you to get in touch. We are more than happy to explain the benefits, costs and how it it all works.

Get a Free Custom Quote For Your SEO Project

Request SEO Quote

SEO Packages & Prices

How Much Does SEO Cost in Australia?